Free TikTok Engagement Rate Calculator

Engagement rate is a metric that measures the level of engagement that a piece of content receives from an audience. It is commonly used to evaluate the success of an influencer marketing campaign, and is calculated as a percentage of the total number of engagements (likes, comments, shares, etc.) divided by the total number of followers.

The engagement rate is calculated by dividing the total number of user interactions (likes, comments, shares, etc.) by the total number of followers, and then multiplying by 100 to get a percentage.

A good engagement rate on TikTok is typically above 5%. However, the average engagement rate can vary depending on the size of the influencer's following, the type of content they create, and their niche.

There are several strategies you can use to improve your engagement rate on TikTok, including creating high-quality content that resonates with your audience, posting consistently, engaging with your followers, and collaborating with other creators.

As of February 2024, the average engagement rate on TikTok according to our data is around 3%. However, the average will vary depending on the size of the influencer's following, the type of content they create, and the industry they are in.