CPM & Influencer Rate Calculator
Work out CPM, what an influencer should charge for a post, the earned media value of a post, or a fair UGC rate. Every rate we use is shown below.
Your result
Example Your resultTikTok sponsored post, 50,000 followers
$507.43 – $1,522.29
For about 101,486 views at $5–$15 CPM.
TikTok accounts with 50K–500K followers typically get 21,875–374,700 views a video (middle half of the accounts Tokchart tracks). Enter your own average views for a sharper price.
We assumed views of about 10% of followers. Enter your average views for a sharper price.
for views is per 1,000.
Earned media value
UGC videos
Paid usage rights, raw footage and extra hooks are usually priced on top.
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Track the creators you pay
With Tracked Profiles you see each creator's follower growth and every new video's views and engagement, daily, so you can check what a sponsored post really did.
How to use the CPM & Influencer Rate Calculator
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1
Pick a calculator
CPM for any campaign, Influencer rate for a sponsored post, EMV for the value of a post's reach and engagement, or UGC rate for videos a brand posts itself.
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2
Enter your numbers
For CPM, fill in any two of cost, views and CPM. For an influencer rate, just the platform and follower count. Press Calculate; the first time we'll email you a 6-digit code.
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3
Use the result
See the number with the range behind it, then use it to price a deal, plan a budget or compare creators.
The numbers behind the calculator
Rates vary by niche and country, so we show the ranges. Updated October 2026.
| TikTok followers | Typical views per video |
|---|---|
| 1K–10K | 517 – 12,687 (median 1,581) |
| 10K–50K | 3,160 – 128,992 (median 23,088) |
| 50K–500K | 21,875 – 374,700 (median 101,486) |
| 500K–1M | 24,813 – 383,467 (median 103,944) |
| 1M+ | 49,874 – 521,528 (median 175,340) |
Tokchart data: average views of the latest videos of about 1.3 million TikTok accounts we track (October 2026).
Influencer CPM
TikTok $5–$15, Instagram Reels $8–$15, YouTube $15–$50 per 1,000 views.
Influencer pricing benchmarks for 2026 (Modash, Influee, Hubfluence, IQFluence); agencies report wide ranges
EMV
$10.00 per 1,000 views, $0.10 a like, $0.50 a comment, $1.00 a share and $0.50 a save.
Common EMV method (Brand24 and similar): a $10 CPM for views plus a value per engagement; vendors use different rates
UGC videos
$150–$212 per video.
Influee UGC rate guide 2026 (median about $175 per video); paid usage rights are usually extra
Frequently asked questions
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CPM is the cost per 1,000 views or impressions: cost ÷ views × 1,000. A $500 post that gets 50,000 views has a $10 CPM.
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Brands usually pay a CPM on the views a creator's videos really get. On TikTok that is about $5–$15 per 1,000 views. We use the typical views of TikTok accounts with your follower count, from accounts Tokchart tracks.
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Earned media value estimates what the reach and engagement of a post would have cost as ads: views at a CPM plus a value for each like, comment, share and save. Vendors use different values, so compare EMV only with the same method.
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A UGC video, made for a brand to post itself, typically costs $150–$212. Paid usage rights, raw footage and extra hooks usually cost more.
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Below $10 per 1,000 views is cheap for TikTok and Instagram Reels; YouTube integrations often run $15–$50 because the videos live longer.
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