Free toolsFor brands and agencies
CPM & Influencer Rate Calculator
Work out CPM, what an influencer should charge for a post, the earned media value of a post, or a fair UGC rate. Every rate we use is shown below.
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$507.43 – $1,522.29
A TikTok sponsored post for 50,000 followers: about 101,486 views at $5–$15 CPM.
for views is per 1,000.
Earned media value: what the same reach and engagement would cost as ads.
For UGC videos. Paid usage rights, raw footage and extra hooks are usually priced on top.
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With Tracked Profiles you see each creator's follower growth and every new video's views and engagement, daily, so you can check what a sponsored post really did. Track the creators you pay
Track the creators you pay
With Tracked Profiles you see each creator's follower growth and every new video's views and engagement, daily, so you can check what a sponsored post really did.
- 20 TikTok accounts, 10 artists
- 50 campaigns
- Country charts
- Instagram trending audios
Track the creators you pay
With Tracked Profiles you see each creator's follower growth and every new video's views and engagement, daily, so you can check what a sponsored post really did.
- 20 TikTok accounts, 10 artists
- 50 campaigns
- Country charts
- Instagram trending audios
How it works
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01
Pick a calculator
CPM for any campaign, Influencer rate for a sponsored post, EMV for the value of a post's reach and engagement, or UGC rate for videos a brand posts itself.
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02
Enter your numbers
For CPM, fill in any two of cost, views and CPM. For an influencer rate, just the platform and follower count. Press Calculate; the first time we'll email you a 6-digit code.
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03
Use the result
See the number with the range behind it, then use it to price a deal, plan a budget or compare creators.
The numbers behind the calculator
Rates vary by niche and country, so we show the ranges. Updated October 2026.
Typical TikTok views per video
| Followers | Middle half | Median |
|---|---|---|
| 1K–10K | 517 – 12,687 | 1,581 |
| 10K–50K | 3,160 – 128,992 | 23,088 |
| 50K–500K | 21,875 – 374,700 | 101,486 |
| 500K–1M | 24,813 – 383,467 | 103,944 |
| 1M+ | 49,874 – 521,528 | 175,340 |
Tokchart data: average views of the latest videos of about 1.3 million TikTok accounts we track (October 2026).
Influencer CPM
TikTok $5–$15, Instagram Reels $8–$15, YouTube $15–$50 per 1,000 views.
Influencer pricing benchmarks for 2026 (Modash, Influee, Hubfluence, IQFluence); agencies report wide ranges
EMV
$10.00 per 1,000 views, $0.10 a like, $0.50 a comment, $1.00 a share and $0.50 a save.
Common EMV method (Brand24 and similar): a $10 CPM for views plus a value per engagement; vendors use different rates
UGC videos
$150–$212 per video.
Influee UGC rate guide 2026 (median about $175 per video); paid usage rights are usually extra
Questions
How do you calculate CPM?
CPM is the cost per 1,000 views or impressions: cost ÷ views × 1,000. A $500 post that gets 50,000 views has a $10 CPM.
How much should an influencer charge?
Brands usually pay a CPM on the views a creator's videos really get. On TikTok that is about $5–$15 per 1,000 views. We use the typical views of TikTok accounts with your follower count, from accounts Tokchart tracks.
What is EMV?
Earned media value estimates what the reach and engagement of a post would have cost as ads: views at a CPM plus a value for each like, comment, share and save. Vendors use different values, so compare EMV only with the same method.
How much do UGC creators charge?
A UGC video, made for a brand to post itself, typically costs $150–$212. Paid usage rights, raw footage and extra hooks usually cost more.
What is a good CPM for influencer marketing?
Below $10 per 1,000 views is cheap for TikTok and Instagram Reels; YouTube integrations often run $15–$50 because the videos live longer.
See what's taking off on TikTok every day
Tokchart follows TikTok audios, songs and creators: what's growing, where, and who's using it.
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