How much does TikTok pay per 1,000 views?

Through the Creator Rewards Program, creators report earning about $0.40 to $1.00 per 1,000 qualified views. TikTok does not publish an official rate, and what you earn depends on where your viewers are, watch time and engagement.

What is a qualified view?

A qualified view is a view TikTok counts for Creator Rewards. Only original videos at least one minute long qualify, and views from ads and promoted posts don't count. That's why the calculator lets you set the share of your views that qualify.

How many followers do you need to get paid on TikTok?

To join the Creator Rewards Program you need at least 10,000 followers, 100,000 video views in the last 30 days, and to be at least 18. Brand deals and LIVE gifts have lower thresholds; brands often work with creators from about 1,000 followers.

How much do TikTok brand deals pay?

Sponsored post prices mostly follow follower count: nano creators (1,000–10,000 followers) are often paid $5–$25 per post, while creators with over a million followers can charge $2,500 or more. Engagement, niche and usage rights move the price a lot.

How much are TikTok LIVE gifts worth?

When a viewer sends a gift, TikTok converts about 50% of the coins into Diamonds for the creator, and each Diamond pays out about $0.005. A 1,000-coin gift is roughly 500 Diamonds, or about $2.50.

Is this TikTok earnings estimate accurate?

It's a range based on published and creator-reported rates, not a quote from TikTok. Use it to compare income streams and set expectations; your own analytics will always be the final word.

TikTok Money Calculator

Estimate how much you could earn on TikTok each month from views, brand deals and LIVE gifts. Every rate we use is shown below the result.

Your result

Example Your result

Estimated earnings per month

$230.00 – $610.00

That's $2,760.00 – $7,320.00 a year.

Creator Rewards

300,000 qualified views

Needs 10,000 followers, so it's not in your total.

$120.00 – $300.00
Brand deals

Micro creator, $25.00 – $125.00 per post

Brands usually start working with creators at 1,000 followers.

$50.00 – $250.00
LIVE gifts

24,000 coins ≈ 12,000 Diamonds

$60.00

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How to use the TikTok Money Calculator

1
Enter your numbers

Add your monthly views, follower count, sponsored posts per month and the coins you receive in LIVE gifts. Leave anything you don't do at zero.
2
Run the calculator

Press Calculate. The first time, we'll send a 6-digit code to your email so we know you're a person.
3
Read your estimate

See a low and high monthly estimate for each income stream, a yearly total, and the rates behind every number.

The rates behind the estimate

TikTok doesn't publish fixed rates, so we use the ranges creators and agencies report. Updated October 2026.

Brand deals by followers	Per sponsored post
Nano (1,000–9,999)	$5 – $25
Micro (10,000–49,999)	$25 – $125
Mid-tier (50,000–499,999)	$125 – $1,200
Macro (500,000–999,999)	$1,200 – $2,500
Mega (1,000,000+)	$2,500 – $20,000

Creator Rewards Program

$0.40 – $1.00 per 1,000 qualified views. You need 10,000 followers to join.

Creator-reported Creator Rewards Program RPMs (Influencer Marketing Hub, Soundstripe, 2025–2026)

LIVE gifts

About 50% of a gift's coins become Diamonds for the creator, and each Diamond pays about $0.005.

Published Diamond payout rate of about $0.005 and the ~50% coin-to-Diamond split (2026)

Brand deals

Price per sponsored post for your follower tier, times your sponsored posts per month.

Shopify influencer pricing guide (2025), TikTok rates by follower tier

Frequently asked questions

Through the Creator Rewards Program, creators report earning about $0.40 to $1.00 per 1,000 qualified views. TikTok does not publish an official rate, and what you earn depends on where your viewers are, watch time and engagement.
A qualified view is a view TikTok counts for Creator Rewards. Only original videos at least one minute long qualify, and views from ads and promoted posts don't count. That's why the calculator lets you set the share of your views that qualify.
To join the Creator Rewards Program you need at least 10,000 followers, 100,000 video views in the last 30 days, and to be at least 18. Brand deals and LIVE gifts have lower thresholds; brands often work with creators from about 1,000 followers.
Sponsored post prices mostly follow follower count: nano creators (1,000–10,000 followers) are often paid $5–$25 per post, while creators with over a million followers can charge $2,500 or more. Engagement, niche and usage rights move the price a lot.
When a viewer sends a gift, TikTok converts about 50% of the coins into Diamonds for the creator, and each Diamond pays out about $0.005. A 1,000-coin gift is roughly 500 Diamonds, or about $2.50.
It's a range based on published and creator-reported rates, not a quote from TikTok. Use it to compare income streams and set expectations; your own analytics will always be the final word.

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